Have you ever considered having your salon participate in sponsorships? Sponsorships can add tremendous value to your marketing efforts, and they give you new opportunities to promote your salon business. What exactly is a sponsorship? A sponsorship means you are...
In any beginner marketing class, you learn that you can’t sell to everyone. This is so true, especially as a small business owner. Competition is fierce out there, and it’s always good practice to carve out a section of the industry you are in and do it really well....
Any salon business owner knows that you have to spend money to make money. Sometimes, that money goes towards advertising and marketing. Let me correct that sentence, a part of your budget NEEDS to go towards advertising and marketing! So today, I want to have a brief...
We’ve all been taught that it’s important to stay humble. But, that doesn’t always apply to your salon’s marketing! Today, I want to talk to you about the importance of showing off your salon’s accolades and how you can make it work for your salon. First, what counts...
Do you have any product lines in your salon that you’re hesitant to purchase in bulk, but would still like to market and sell? I’m right there with you! At my salon, Be Inspired Salon in Madison, WI, we specialize in bridal hair and makeup, so we carry Youngblood...
Who doesn’t love getting a thoughtful thank you? Especially if it comes from someone you didn’t expect to send you one, like your hair salon! At my salon, Be Inspired Salon in Madison, WI, we put in the extra effort to send our clients handwritten thank-you notes...
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