by Kati Whitledge | Mar 28, 2018 | Salon Business Advice
Are you a salon owner? How often do you have a marketing planning session? Are you even sure what a marketing planning session entails? No worries! This post is all about what they are, why you should have them, and how often to have a marketing planning session....
by Kati Whitledge | Mar 22, 2018 | Salon Business Advice
Have you ever considered having your salon participate in sponsorships? Sponsorships can add tremendous value to your marketing efforts, and they give you new opportunities to promote your salon business. What exactly is a sponsorship? A sponsorship means you are...
by Kati Whitledge | Mar 15, 2018 | Salon Business Advice
In any beginner marketing class, you learn that you can’t sell to everyone. This is so true, especially as a small business owner. Competition is fierce out there, and it’s always good practice to carve out a section of the industry you are in and do it really well....
by Kati Whitledge | Mar 8, 2018 | Salon Business Advice
Any salon business owner knows that you have to spend money to make money. Sometimes, that money goes towards advertising and marketing. Let me correct that sentence, a part of your budget NEEDS to go towards advertising and marketing! So today, I want to have a brief...
by Kati Whitledge | Mar 1, 2018 | Salon Business Advice
We’ve all been taught that it’s important to stay humble. But, that doesn’t always apply to your salon’s marketing! Today, I want to talk to you about the importance of showing off your salon’s accolades and how you can make it work for your salon. First, what counts...
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