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Salon Marketing Tip: Know Your Audience
The very first rule of marketing and advertising is this: you can’t market to everyone. A very simple rule that many struggle to follow. If you are working to build a strong clientele for your salon, or maybe as an individual stylist, you need to know your audience....
Are You Getting the Most Out of Your Salon’s Marketing Brochure?
Do you have a brochure for your salon? Most salon owners do. Brochures are important because they give potential clients the opportunity to learn why they should choose your salon. But here’s the real question – is your brochure effective? One strategy to make your...
3 Reasons Why Your Salon Should Have a VIP Program
Who loves feeling special? Answer: everyone! Aside from needing a haircut, many people go to the salon to get pampered and feel special. As a salon owner, you have ample opportunities to take advantage of that special feeling people seek at salons and turn it into...
Why You Should Give Your Salon Clients a Call to Action
Are you looking for a way to gain more engagement from your salon’s social media posts? Or, maybe you are trying to use social and email to drive more traffic to your salon’s website and increase appointments? This is a common marketing battle for many salon owners....
Why Every Salon Owner Needs a Mentor
Growing a successful salon business is a challenge, and that’s putting it lightly. But no one ever said you had to do it all by yourself! It is so important to have a mentor in your life for both personal and professional reasons. A great mentor provides support,...
Salon Marketing Tip: Join a Business Networking Group
Why do we avoid face-to-face professional networking? There are a lot of excuses – not enough time, it makes us feel uncomfortable, we don’t know where to go, there are easier tactics – I could go on. Don’t let those excuses hold your business back, networking is...
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