Meet Your Stylist is a great marketing tool for salons – it’s an easy way to bring in new clients and KEEP them as clients. But in order to get the most out of your Meet Your Stylist survey, you have to get creative and put some promotional effort behind the tool. One...
Are you a salon owner? How often do you have a marketing planning session? Are you even sure what a marketing planning session entails? No worries! This post is all about what they are, why you should have them, and how often to have a marketing planning session....
Have you ever considered having your salon participate in sponsorships? Sponsorships can add tremendous value to your marketing efforts, and they give you new opportunities to promote your salon business. What exactly is a sponsorship? A sponsorship means you are...
In any beginner marketing class, you learn that you can’t sell to everyone. This is so true, especially as a small business owner. Competition is fierce out there, and it’s always good practice to carve out a section of the industry you are in and do it really well....
Any salon business owner knows that you have to spend money to make money. Sometimes, that money goes towards advertising and marketing. Let me correct that sentence, a part of your budget NEEDS to go towards advertising and marketing! So today, I want to have a brief...
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