As salon business owners, we often get caught up focusing on marketing only to our clients. This also means that we tend to forget to market to another very important group – our own stylists and staff! Why You Should Send Internal Marketing Emails to Your Stylists...
The very first rule of marketing and advertising is this: you can’t market to everyone. A very simple rule that many struggle to follow. If you are working to build a strong clientele for your salon, or maybe as an individual stylist, you need to know your audience....
Are you looking for a way to gain more engagement from your salon’s social media posts? Or, maybe you are trying to use social and email to drive more traffic to your salon’s website and increase appointments? This is a common marketing battle for many salon owners....
Growing a successful salon business is a challenge, and that’s putting it lightly. But no one ever said you had to do it all by yourself! It is so important to have a mentor in your life for both personal and professional reasons. A great mentor provides support,...
Why do we avoid face-to-face professional networking? There are a lot of excuses – not enough time, it makes us feel uncomfortable, we don’t know where to go, there are easier tactics – I could go on. Don’t let those excuses hold your business back, networking is...
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