by Kati Whitledge | Jan 31, 2018 | Professional / Career Tips, Salon Business Advice
As salon business owners, we often get caught up focusing on marketing only to our clients. This also means that we tend to forget to market to another very important group – our own stylists and staff! Why You Should Send Internal Marketing Emails to Your Stylists...
by Kati Whitledge | Jan 24, 2018 | Salon Business Advice
Have you ever thought about partnering with other local businesses? If you haven’t, it is time you reconsidered! There is so much power behind partnerships, so let me explain with an example. At my salon – Be Inspired Salon – we partner with several local businesses....
by Kati Whitledge | Jan 17, 2018 | Professional / Career Tips
The very first rule of marketing and advertising is this: you can’t market to everyone. A very simple rule that many struggle to follow. If you are working to build a strong clientele for your salon, or maybe as an individual stylist, you need to know your audience....
by Anson | Jan 10, 2018 | Salon Business Advice
Do you have a brochure for your salon? Most salon owners do. Brochures are important because they give potential clients the opportunity to learn why they should choose your salon. But here’s the real question – is your brochure effective? One strategy to make your...
by Anson | Jan 3, 2018 | Salon Business Advice
Who loves feeling special? Answer: everyone! Aside from needing a haircut, many people go to the salon to get pampered and feel special. As a salon owner, you have ample opportunities to take advantage of that special feeling people seek at salons and turn it into...
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