What are your measurements of success? As a salon owner, it’s likely that retention is one of your most important statistics for measuring the success of your business. So, while attracting new clients is crucial for growth, it’s even more important to be nurturing...
Welcome back! We’re onto the fourth part of our “Busy with Booking” monthly marketing mini-series, and this week we’re going to share our best tips and tricks for booking clients over the phone. Over the past few weeks we have discussed everything from providing...
Hello again! We’re back with part two of our monthly series all about verbiage. I wanted to start with the basics, so last week we covered what your verbiage says about you and your brand in any given interaction with a client. Words have meaning, and in our industry,...
We’re back with our four-part series on tips for your salon website. During the month of February, I’m sharing some of my best website-building secrets. So far, I have discussed the importance of providing your clients with the path of least resistance when it comes...
Welcome back to our four-part series on tips for your salon website. During the month of February, I’ll be sharing some of my best website-building secrets. Last week, in part one of our mini-series, I discussed the importance of providing your clients with the path...
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