Are you looking for a way to gain more engagement from your salon’s social media posts? Or, maybe you are trying to use social and email to drive more traffic to your salon’s website and increase appointments? This is a common marketing battle for many salon owners. And today we want to share a quick and easy tactic to help you increase engagement! That simple tactic is to ALWAYS include a call to action.

What is a call to action?

A call to action is a message used to encourage your social media followers, potential customers, and clients to take a specific action. In other words, you’re asking people to do something, like book an appointment or take an exclusive survey to see which stylist in your salon they match with.

Why is it important to use a call to action?

If you are using social platforms to promote your business, you want to see results, right? Who wouldn’t! Well, the best way to maximize your efforts is to give your followers clear direction on what you want them to do. If used correctly, a good call to action becomes hard to resist – a teaser or click bait, so to speak – and you will see more engagement with your salon coming from your marketing efforts.

What is a good call to action?

A good call to action will be clear and easy to follow. And as mentioned before, it should be enticing and create a sense of urgency. Below are some great examples of call to actions that you can use at your hair salon:

• “Book your next three appointments today and get access to our VIP program! Book now!”
• “Jessica, our senior hair stylist and color expert, only has three openings left for the next two months…Make sure to book your next color NOW!”
• “Take our exclusive survey to find out which one of our stylists is the best match for you. Click the link to find your perfect match!”

Call to actions are an easy tactic to add to your marketing efforts. They should always be used in social media posts and emails that have the goal of driving business. If you would like more salon marketing tips join our private Facebook group or follow us on Facebook and Instagram!