by Kati Whitledge | May 31, 2018 | Guest Posts, Professional / Career Tips
*Guest Blog Post from Beyond The Technique. Industry expert, Gina Cooper is back at Beyond the Technique! If you don’t remember Gina from Episode 105 of the podcast, let me fill you in. Gina is a Wella Master Color Expert, a full-time stylist, and the owner of...
by Kati Whitledge | May 24, 2018 | Meet Your Stylist Marketing, Salon Business Advice
Have you ever gone out to eat at a fancy restaurant and they had your name printed on the menu? And, the wait staff gives your table extra attention because it’s a special occasion? Or maybe something much simpler, like going to an ice cream parlor and getting to pick...
by Kati Whitledge | May 18, 2018 | Salon Business Advice
We cannot avoid it. A strong online presence is essential for any successful salon business in today’s world. And that success has to start with a strong website. Lucky for you, this post is all about the top five things your salon website needs to have. Let’s get...
by Kati Whitledge | May 11, 2018 | Meet Your Stylist Marketing
One of the best aspects about Meet Your Stylist is the ability to collect emails. By collecting emails, you have a new marketing medium to connect with new and potential salon clients. The question is, are you using those emails to their full potential? Today I want...
by Kati Whitledge | May 4, 2018 | Salon Business Advice
How many times have you tried a new recipe, lipstick, workout class, or restaurant because a friend recommended it? We’ve all tried something new because someone we trust told us to try it. In the marketing world, we call that referral marketing, and it’s powerful!...
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